Whether planning a design project for a new small business start-up, a charity or political organization, or for personal reasons, the first item on your agenda should be to find a creative web design agency you can trust.
Web designers are not difficult to come by, but they all vary in how they handle projects, what they charge, which programming language they use, etc. So it’s no wonder many website owners spend months trying to find the right designer for their project! Here are some tips to help your search go a little easier.
Simple. You do your homework on them. Then, you start asking questions and taking notes. There are plenty of web designers available. You want to go with the best because, in fact, your web designer is in essence your partner. You want to choose a designer that takes YOUR business seriously.
What questions do you ask?
There are several important questions to ask when choosing a web designer for your business web site.
Creating your web site can be a tricky process. Choosing the best web design firm for your business web site is a very important decision. And if your company is like most small businesses, you probably do not have web design experience. Building your web site will take time and work. And working with a web designer is no easy task. So choose the right web design company from the start and avoid do-over’s, which can be costly and time consuming.
1. What kind of web experience do you have?
For starters, find out what kind of design experience your potential design firm has. Do they have experience with content management systems such as Joomla or Drupal, do they have experience working with “raw” HTML? Has the web design company created web sites similar to yours? Do they have relevant industry experience? If you want to sell products through your web site and accept credit card payments, does the web design company you are considering have experience with ecommerce hosting?
2. Do you have a portfolio that I can review?
An experienced web design company will have a solid portfolio of web sites that they have created for other clients. Ask for links to other site the design company has created and review each one. Do you like what you see? Do the sites have a style that appeals to you?
3. Do you have any references?
In addition to reviewing web sites, ask for customer references. Contact their clients and ask them about their experience with the web design company. Were they happy with the results? Did they get what they paid for? How much did they pay? Would they recommend them? How long did it take? What didn’t they like about the company? How responsive was the company when they had questions?
4. What are your prices?
The most important step in pricing is to make sure the potential design company outline all of the prices associated with the work and puts it all in writing. Never enter into a deal unless all of the costs are well understood up front.
Ask them a bit about how they manage payments. If they respond in a very business-like and professional manner, this is a good sign. If they throw out answers like – “Don’t worry, we’ll manage” or “Whatever you are comfortable with”, don’t be fooled. This is trouble waiting to happen. Get the price in writing before you begin the project.
5. Do you have experience with search engine optimization?
Most small business owners do not have it in their budget to hire a separate marketing firm to work on search engine optimization (SEO), so it imperative that your web designer have experience in SEO. A good designer will know that design and SEO go hand-in-hand. Designing a web site for search engines with “clean” code that utilizes cascading style sheets is essential to getting your content indexed in the leading search engines, such as Google and Bing.
6. Do you have experience with social media marketing?
Many marketing firms do know the first thing about social media marketing. These firms are stuck in the past and are not as effective as they pretend to be. Be sure that you work with a designer that knows how to setup a Facebook fan page for your business and design a customized Twitter profile. This is important because you will want your social media properties to mesh with the design of your web site. The web site and social media pages should complement one-another.
7. What is your process for designing or building a web site?
Make sure you ask your potential web design company about the process that they use? Do they design a web site or do they build a web site? An experienced Internet professional should understand the difference between these two concepts. If they don’t, they’re probably not as experienced as they claim to be. Building a web site is a highly technical process, while designing a web site is a highly creative process. Many advertising firms specialize in web site design which does not necessarily require any web development skills whatsoever. At the same time, many firms design web sites, yet out-source the creative portion of the project. Find out from the beginning what the process if for the firm that you are considering.
8. How long will it take?
Perfectionism can be a huge stumbling block in the fast paced world of the Internet. Some designers are unable to compromise between quality and time to market needs. Test: See how long it takes until you receive a proposal.
9. What type of support is offered after web site launch?
If your design firm does not offer web site maintenance, you might want to continue looking. Most reputable design firms will offer “post-launch” maintenance for companies that do not have an in-house webmaster.
10. Which web hosting providers do you work with?
If your design firm does not know the first-names of the contact at their favorite web design firm, then this should raise a red flag. Most reputable web designers know not to choose a web host simply because they are the most popular or because they offer the cheapest web hosting. A reputable web design firm should know who to call and how to get results! Does your web designer work with a green hosting company? Environmentally-friendly web hosting is becoming more and more popular for business web sites looking to implement an eco-policy.
Getting a little recognition on the W3 is hard, even in a niche market (especially in a niche market). You have less than 10 seconds to convince a site visitor to stick around long enough to learn about the quality of your services, your products or your message. Web surfers are jagged out on information overload. If they don’t see what they want to see on your home page or a landing page, they bounce. So, making a statement about your corporate culture and your business’ core values has to happen in the blink of an eye. Visitors will never even see the “About Us” page if you don’t create a good impression – in 10 seconds. So, go green! An emblem or banner proclaiming that you employ green hosting makes an immediate statement about your on-line business. It says you care about the environment.
Do your homework when choosing a web design firm.
Good designers are creative people that need to think out of the box. Finding a good web designer is getting harder and harder. The good designers are being snatched by agencies and large projects. They are overloaded with work and often, you won’t know about them because they don’t have time (or need) to market themselves. Doing your homework and asking the right questions is important to decide if they are right for the job.
1 – Interview Several Developers
Don’t hire the first web designer you find. Interview with several to make sure your goals and theirs are the same. You’ll find that some designers focus more on the “look and feel” of a site while others are more results-oriented in terms of what type of design will bring the most response from your visitors. If you need to make a profit or get favorable results from your site, then go with the latter!
Some designers understand both creative web design and marketing, and realize that the two go hand-in-hand. Others only understand the creative aspect of web design, and these types of designers might hinder you in reaching your goals. So be careful!
When interviewing, ask specific questions such as:
– What ideas do you have for my site based on the information I’ve provided?
– When do you expect to complete the initial design and setup?
– Do you have professional references I can contact personally?
– What programming language will be used to design my site?
– Will I be able to update the site on my own using an admin section?
– Do I need to provide photos or images, or do you have these available? *HINT: Be sure the images are legal to use as there are many lawsuits floating around regarding web image copyright laws at the time of this writing.
– Do you provide web hosting and domain name registration along with your services?
2 – Look at Web Page Samples
Once you’ve received answers to the questions above, ask to see samples of the designer’s work. Notice if creative web design techniques were used with other sites and how well the site flows with content, images, tables, etc. Does the site appear to reach its audience with ease, or is it confusing to the reader? Keep in mind that designers often don’t have complete control over how a site is designed. Sometimes the site’s owner opts for ineffective design despite the designer’s advice.
When viewing web design samples, notice how well the images and content flow. Click on various links to make sure the site’s navigation works well. If a shopping cart is present, try adding a few products to your cart to see how it works.
3 – Credentials, Pricing and Contacts
Other points of consideration when trying to find a creative web design agency include credentials, pricing and contacts. Are the credentials in line with the type of programming you’d like to use for your site? For instance, if you need a site designed in PHP, ask how much training the designer has received in this specific area of development. Did he attend a four-year college and get a degree or take an online course of some sort?
Also, consider the pricing for initial design and ongoing updates. Make sure you have the price in writing before committing to a project. You’ll want affordable design without sacrificing quality, so don’t only focus on price as your deciding factor.
Being able to contact your designer when needed is also important. Whether by e-mail, phone or live chat, make sure the designer will get back to you within a reasonable amount of time (24 hours or less generally). Nothing’s worse than needing a site update, with no way to get in touch with your designer!
Use these ideas to find the best possible creative web design agency for your needs. You won’t regret taking your time to shop around and interview several designers before making a decision.